At M&M’S we believe in the power of fun to bring people together - but, after making some updates to our iconic characters, we found ourselves in the center of a divisive, at times way-too-serious dialogue over spokescandy footwear. So we wanted to change the tone of that charged conversation, and bring the fun back into it, by starting an even more absurd one.

We fired our spokescandies and replaced them with Maya Rudolph. And as people melted down over the changes Maya was making to the brand, our spokescandies went off to pursue their own careers…eventually returning in a Super Bowl spot of their own.