A dog’s tail is one of the purest expressions of joy. So, what if we translated that joy into music? Pedigree turned dogs' tails into conductors in an experiment filmed live at the Polish Radio. In just over a week, the work generated 15.6M organic social views of the long-form content and became the most successful organic content in Pedigree's history, sharing the joy with dog parents worldwide and changing their perception of Pedigree treats.