American Red Cross
Director: Anthony Frattolillo @ One Free Play // Editor: Ali Mao @ Arcade
Each year, over 300,000 volunteers power the American Red Cross, responding to an average of 65,000 disasters nationwide. This holiday season, we’ve launched a poignant campaign to increase donations for disaster relief while spotlighting the critical role volunteers play in their mission.
The film tells the story of a family seeking shelter after a devastating natural disaster. In a powerful twist, we reveal how dedicated and selfless American Red Cross volunteers really are. The closing message drives home the call to action: “They’re relying on her. We’re relying on you. Please Donate.”